Reporting and Dashboards
Dashboard Forensics for Marketing Leads
Learn how acquisition dashboards are stitched together so you can challenge assumptions without sounding adversarial.
- Duration
- 5 weeks · 3.5 hours per week
- Format
- Hybrid cohort
- Seat reference price
- ₩890,000
How the program feels week to week
Marketing leaders learn how channel reports are built, where attribution models hide assumptions, and how to request validation steps that respect analyst time. Scenarios include blended spend, multi-touch paths, and weekly growth reviews.
Included elements
- Attribution model comparison in plain language
- Practice translating a funnel question into SQL-shaped language
- Red-flag list for sudden metric drift
- Collaboration templates for async analyst requests
- Office-hour clips on reading explain plans at a glance
- Mini audit worksheet for vendor pixel changes
- NorthPeak scenario library for paid social and lifecycle email
Outcomes you can describe in a meeting
- You can separate reporting bugs from true performance shifts.
- You can brief finance with defensible definitions.
- You can shorten the question loop with structured context.
Candid FAQ
We focus on transferable structures. Deep dives on a single vendor are available through private workshops, not this open cohort.
Experience notes from participants
NorthPeak Query Academy framed the blended CPA question so our BI partner could answer in one pass instead of three.